Summer reading for marketing folks

Discover the best summer reading list for marketing professionals! Explore must-read books to boost your skills, creativity, and strategy this season.

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The Long Tail Cover
Book

The Long Tail

by Chris Anderson

"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.
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ID: 1594201536
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The Tipping Point Cover
Book

The Tipping Point

 

No summary available.
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ID: 1422125009
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The Wisdom of Crowds Cover
Book

The Wisdom of Crowds

by James Surowiecki

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
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ID: 047174719X
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ID: 1591841380
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ID: 0470137320
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Presentation zen Cover
Book

Presentation zen

 

No summary available.
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ID: 0321348109
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ID: 1591399270
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ID: 0767920570
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Waiting for your cat to bark? Cover
Book

Waiting for your cat to bark?

 

No summary available.
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ID: 0471718378
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ID: 1403984905
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ID: 1581808003
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ID: 1581808674
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ID: 1591396190
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ID: 1576873129
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ID: 0321344758
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ID: 1591840880
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ID: 0321392353
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ID: 1419593331
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ID: 1591841003
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ID: 0898154081
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Blink Cover
Book

Blink

 

No summary available.
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ID: 0679762906
(Type: books)