← Back to the list
Cover of Nintendo Magic

Nintendo Magic

by Osamu Inoue

January 2010 Electronic games industry ISBN 1934287229

In 2006, Nintendo released Wii at the same time as the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES v. PlayStation II outcome of a decade previous. Nintendo Magic is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.

Lists featuring this book

1 list