Brand Management Essentials

Discover the core principles of brand management with our curated reading list of essential books. Master branding strategies, identity, and marketing insights from top authors to build and sustain powerful brands—your ultimate guide to brand success.

Managing brand equity Cover
Book

Managing brand equity

 

No summary available.
Building strong brands Cover
Book

Building strong brands

 

No summary available.
Brand Portfolio Strategy Cover
Book

Brand Portfolio Strategy

 

No summary available.
Strategic market management Cover
Book

Strategic market management

 

No summary available.
Strategic Brand Management (3rd Edition) Cover
Book

Strategic Brand Management (3rd Edition)

 

No summary available.
Best practice cases in branding Cover
Book

Best practice cases in branding

 

No summary available.
A New Brand World Cover
Book

A New Brand World

 

No summary available.
Book Cover
Book

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No summary available.
Emotional Branding Cover
Book

Emotional Branding

 

No summary available.
Zag Cover
Book

Zag

 

No summary available.
The brand gap Cover
Book

The brand gap

 

No summary available.
Book Cover
Book

View Title

 

No summary available.
Book Cover
Book

View Title

 

No summary available.
Differentiate or Die Cover
Book

Differentiate or Die

 

No summary available.
Positioning Cover
Book

Positioning

 

No summary available.
Book Cover
Book

View Title

 

No summary available.
The new strategic brand management Cover
Book

The new strategic brand management

 

No summary available.
Marketing to women Cover
Book

Marketing to women

 

No summary available.
Marketing research Cover
Book

Marketing research

 

No summary available.