Brand Theory @ UCLA

Explore Brand Theory @ UCLA's essential reading list. Discover top books on branding, marketing, and consumer behavior recommended by UCLA experts for students and professionals.

books brand theory ucla
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Pattern Recognition Cover
Book

Pattern Recognition

by William Gibson

Hired to investigate a mysterious video collection that has been appearing on the Internet, market research consultant Cayce Pollard realizes that there is more to the assignment when her computer is hacked. Reprint.
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