Business Marketing and Entrepreneurship Books
Discover the best business marketing and entrepreneurship books to grow your skills. Explore top reads on strategy, startups, and success for entrepreneurs and marketers.
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ID: 1400064287
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Good to Great
by Jim Collins
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can …
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ID: 0471271543
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ID: 1591842344
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ID: 013195654X
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ID: 0321344758
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ID: 159184021X
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Freakonomics Rev Ed
by Steven D. Levitt
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live …
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The World is Flat
by Thomas L. Friedman
Offers a concise history of globalization, discussing a wide range of topics, from the September 11 terrorist attacks to the growth of the middle class …
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ID: 1400081696
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ID: B001IDZJKE
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The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume …
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ID: 4770028016
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ID: 0385512074
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ID: 0553805401
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ID: 0446580961
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The 7 Habits of Highly Effective People
by Stephen R. Covey
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With …
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ID: 0762428538
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ID: 0395631246
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The Wisdom of Crowds
by James Surowiecki
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, …
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ID: 0743497090
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ID: 1591396190
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The Black Swan
by Nassim Nicholas Taleb
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we …
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ID: B001HB13RU
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