Consumer Behavior books
Explore the best consumer behavior books to understand buying habits, psychology, and marketing strategies. Discover top picks for students, marketers, and professionals.
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ID: 006124189X
(Type: book)
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Freakonomics Rev Ed
by Steven D. Levitt
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live …
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Predictably Irrational, Revised and Expanded Edition
by Dan Ariely
How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not …
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The Paradox of Choice
by Barry Schwartz
In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. …
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ID: 014311526X
(Type: book)