Controlling Consumer Behavior: Top books on my list
Discover the best books to master consumer behavior with our curated reading list. Featuring 'Influence,' 'The Long Tail' by Chris Anderson, and 'Stumbling on Happiness' by Daniel Gilbert, explore top picks on psychology, economics, and how to control buying decisions in business and beyond.
Book
Stumbling on Happiness
by Daniel Todd Gilbert
A witty reflection on human nature describes all that science has to tell us about the uniquely human ability to envision the future, and how likely we are to enjoy it when we get there.
Book
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
by Ariely, Dan
No summary available.
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The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.
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The Wisdom of Crowds
by James Surowiecki
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
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Nudge: Improving Decisions About Health, Wealth, and Happiness
by Thaler, Richard H.
No summary available.
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The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
by Thompson, Don
No summary available.
