Marketing Fundamentals

Discover the best books on Marketing Fundamentals to master core concepts, strategies, and techniques. Boost your skills with top-rated guides for beginners and pros alike.

books fundamentals marketing
Founders at Work Cover
Book

Founders at Work

by Jessica Livingston

Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups’ Early Days is a …
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The Paradox of Choice Cover
Book

The Paradox of Choice

by Barry Schwartz

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. …
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