Marketing Research Reading Suggestions for Staff

Boost your marketing research skills with our curated list of must-read books for staff. Discover top recommendations to enhance your expertise and stay ahead in the industry.

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The Tipping Point Cover
Book

The Tipping Point

 

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The Long Tail Cover
Book

The Long Tail

by Chris Anderson

"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume …
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