Marketing Research Reading Suggestions for Staff
Discover top marketing research reads for staff, featuring The Long Tail by Chris Anderson and The Tipping Point—essential books to boost strategy, insight, and innovation.
Book
The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.
