My 20 Favorite Books on Direct-Mail Copywriting

Discover the top 20 books on direct-mail copywriting, from classic persuasion tactics to modern money-making strategies. This curated reading list, featuring influential titles like Robert Cialdini's *Influence*, is your essential guide to mastering direct response marketing, crafting compelling sales letters, and unlocking the psychology of the consumer.

Secrets of a freelance writer Cover
Book

Secrets of a freelance writer

 

No summary available.
The copywriter's handbook Cover
Book

The copywriter's handbook

 

No summary available.
Lasker Story Cover
Book

Lasker Story

 

No summary available.
Being direct Cover
Book

Being direct

 

No summary available.
Triggers Cover
Book

Triggers

 

No summary available.
Breakthrough Advertising Cover
Book

Breakthrough Advertising

 

No summary available.
The responsive chord Cover
Book

The responsive chord

 

No summary available.
How to make your advertising make money Cover
Book

How to make your advertising make money

 

No summary available.
Tested advertising methods Cover
Book

Tested advertising methods

 

No summary available.
Successful direct marketing methods Cover
Book

Successful direct marketing methods

 

No summary available.
Influence (rev) Cover
Book

Influence (rev)

by Robert B. Cialdini

"Learn the six psychological secrets behind our powerful impulse to comply." - cover.
How to Write a Good Advertisement Cover
Book

How to Write a Good Advertisement

 

No summary available.
My life in advertising Cover
Book

My life in advertising

 

No summary available.
Winning direct response advertising Cover
Book

Winning direct response advertising

 

No summary available.
Reality in advertising Cover
Book

Reality in advertising

 

No summary available.
Positioning Cover
Book

Positioning

 

No summary available.
Confessions of an Advertising Man Cover
Book

Confessions of an Advertising Man

 

No summary available.
The solid gold mailbox Cover
Book

The solid gold mailbox

 

No summary available.
Million dollar mailings Cover
Book

Million dollar mailings

 

No summary available.
God doesn't shoot craps Cover
Book

God doesn't shoot craps

 

No summary available.