Re-Educating Yourself
Discover essential books to re-educate yourself, featuring The Long Tail, Freakonomics, and The Tipping Point. Expand your business and economics knowledge with these thought-provoking reads.
Book
Freakonomics
by Steven D. Levitt
"Steven D. Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives - how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of...well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book
The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.