Sponsorship; Sports Arts Event Entertainment and Cause Marketing
Discover essential reads on sponsorship, sports, arts, and cause marketing—from David Foster Wallace's Infinite Jest to No Logo—exploring entertainment, events, and brand activism.
Book
Infinite Jest
by David Foster Wallace
The story of an intelligent but zany dysfunctional family is set in a drug-and-alcohol addicts' halfway house and a tennis academy and follows such themes as heartbreak, philosophy, and advertising.
