Strategic Marketing: an MIT Perspective

Explore top books on Strategic Marketing from an MIT perspective. Discover expert insights, frameworks, and strategies to elevate your marketing approach and business growth.

books marketing perspective strategic
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Predictably Irrational, Revised and Expanded Edition Cover
Book

Predictably Irrational, Revised and Expanded Edition

by Dan Ariely

How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not …
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