Supplemental Readings for Consumer Behavior Course
Explore essential supplemental readings for your Consumer Behavior Course with our curated list of top behavior and consumer books. Enhance your understanding and excel in your studies.
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Book
Buy Ology
by Martin Lindström
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an …
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