The Books That Matter - Business 2.0 Magazine
Discover the essential reading list from Business 2.0 Magazine—from Adam Smith's *Wealth of Nations* and Milton Friedman's *Capitalism and Freedom* to *The Tipping Point* and *Liar's Poker*. Explore classic and modern books on economics, business, innovation, and society that shape how we think about markets and the modern world.
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The Wealth of Nations
by Adam Smith
Presents a statement and defense of capitalist economics, first published in the late eighteenth century by Scottish scholar Adam Smith.
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Capitalism, Socialism, and Democracy
by Joseph A. Schumpeter
Capitalism, Socialism and Democracy remains one of the greatest works of social theory written this century. When it first appeared the New English Weekly predicted that for the next five to ten years it will cetainly remain a work with which no one who professes any degree of information on sociology or economics can afford to be unacquainted.' Fifty years on, this prediction seems a little understated. Why has the work endured so well? Schumpeter's contention that the seeds of capitalism's decline were internal, and his equal and opposite hostility to centralist socialism have perplexed, engaged and infuriated readers since the book's publication. By refusing to become an advocate for either position Schumpeter was able both to make his own great and original contribution and to clear the way for a more balanced consideration of the most important social movements of his and our time.
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Capitalism and Freedom
by Milton Friedman
In the process, he outlines the role that government should play in a society dedicated to freedom and relying primarily on the market to organize economic activity.".
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The Structure of Scientific Revolutions
by Thomas S. Kuhn
Thomas S. Kuhn's classic book is now available with a new index.
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The Double Helix
by James D. Watson
The classic personal account of Watson and Crick’s groundbreaking discovery of the structure of DNA, now with an introduction by Sylvia Nasar, author of A Beautiful Mind. By identifying the structure of DNA, the molecule of life, Francis Crick and James Watson revolutionized biochemistry and won themselves a Nobel Prize. At the time, Watson was only twenty-four, a young scientist hungry to make his mark. His uncompromisingly honest account of the heady days of their thrilling sprint against other world-class researchers to solve one of science’s greatest mysteries gives a dazzlingly clear picture of a world of brilliant scientists with great gifts, very human ambitions, and bitter rivalries. With humility unspoiled by false modesty, Watson relates his and Crick’s desperate efforts to beat Linus Pauling to the Holy Grail of life sciences, the identification of the basic building block of life. Never has a scientist been so truthful in capturing in words the flavor of his work.
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The Cluetrain Manifesto
by Rick Levine
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
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Manias, Panics, and Crashes
by Charles P. Kindleberger
Manias, Panics, and Crashes, Fifth Edition is an engaging and entertaining account of the way that mismanagement of money and credit has led to financial explosions over the centuries. Covering such topics as the history and anatomy of crises, speculative manias, and the lender of last resort, this book puts the turbulence of the financial world in perspective. The updated fifth edition expands upon each chapter, and includes two new chapters focusing on significant financial crises of the last fifteen years.
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The Mythical Man-month
by Frederick P. Brooks (Jr.)
General literature -- Introductory and Survey.
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Seize the Day
by Saul Bellow
“What makes all of this so remarkable is not merely Bellow’s eye and ear for vital detail. Nor is it his talent for exposing the innards of character in a paragraph, a sentence, a phrase. It is Bellow’s vision, his uncanny ability to seize the moment and to see beyond it.” –Chicago Sun-Times A Penguin Classic Fading charmer Tommy Wilhelm has reached his day of reckoning and is scared. In his forties, he still retains a boyish impetuousness that has brought him to the brink of chaos: He is separated from his wife and children, at odds with his vain, successful father, failed in his acting career (a Hollywood agent once cast him as the “type that loses the girl”), and in a financial mess. In the course of one climactic day he reviews his past mistakes and spiritual malaise, until a mysterious philosophizing con man grants him a glorious, illuminating moment of truth and understanding, and offers him one last hope…. This Penguin Classics edition contains an introduction by Cynthia Ozick. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
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Working
by Studs Terkel
Men and women representing a variety of occupations, describe the daily routine of their jobs and express their grievances, aims, and dreams
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Smart Mobs
by Howard Rheingold
Smart Mobs takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, wireless-paging, and Internet-access devices-that will allow us to connect with anyone, anytime, anywhere.Rheingold offers a penetrating perspective on the new convergence of pop culture, cutting-edge technology, and social activism. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it.