Useful & interesting business/economics books for college
Discover the best business and economics books for college students! Explore our curated list of must-read titles to boost your knowledge and excel in your studies.
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Good to Great
by Jim Collins
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
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Basic Economics 2nd Ed
by Thomas Sowell
Outlines the principles behind each major type of economy including capitalist, socialist, and feudal, in terms of the incentives each creates.
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Applied Economics
by Thomas Sowell
A companion volume to Basic Economics discusses the application of economics to such world problems as medical care, discrimination, and the development of nations, examining economic policies in terms of their immediate and longer-term repercussions.
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ID: 0871137607
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Freakonomics
by Steven D. Levitt
"Steven D. Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives - how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of...well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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The World Is Flat
by Thomas L. Friedman
Offers a concise history of globalization, discussing a wide range of topics, from the September 11 terrorist attacks to the growth of the middle class in both China and India.
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Confessions of an Economic Hit Man
by John Perkins
A former consultant to the U.S. government reveals the inner workings of the high-stakes economic game that encourages third world economies to borrow money so that major corporations like Halliburton end up getting the lucrative contracts.
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ID: 0134623185
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ID: 1861975805
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ID: 0764112007
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ID: 0764122096
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ID: 0262612089
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ID: 0060570148
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