Summer reading for marketing folks
Discover the best summer reading list for marketing professionals! Explore must-read books to boost your skills, creativity, and strategy this season.
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Book
The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume …
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Book
The Wisdom of Crowds
by James Surowiecki
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, …
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